10 Health Benefits of Martial Arts

1. Cardiovascular Health
Meeting the physical activity guidelines of the Center for Disease Control and Prevention can be difficult. According to their research, only one in five adults actually meets their suggested amount of exercise. Cardiovascular health, in particular, is very important to manage, as it is closely linked to heart health. Especially during training, drills can really help ramp up one’s heart rate, helping you build cardiovascular endurance and increasing the positive impact of your aerobic exercise.

2. Muscle Tone
Students of martial arts can increase muscle mass and help them become more toned over all. Punching and kicking requires a lot of strength, demanding the muscles in your arms, legs, and core work hard. Muscle mass and metabolism are connected, as the more muscle mass you have, the higher your metabolic demands become. This means that your body will burn more calories, even while your body is at rest.

3. Weight Loss
As previously mentioned, improving your muscle mass and tone can help improve your metabolism, which can contribute to weight loss. Martial arts is a great form of exercise, especially if you practice two to three times each week. The CDC recommends at least 150 minutes of moderate-intensity aerobic activity, each week (roughly 2 hours and 30 minutes).

4. Reflexes
Fast reflexes are required of good martial artists. Whether it’s sparring or fighting in a competition, blocking and dodging the attacks of your opponent is important to every martial artist. Through repetition, your reflex will improve and you’ll notice faster reaction times in all parts of your life. Quick reflexes can help in a number of day-to-day activities, such as driving and cooking.

10 Essential Strategies to Retain Your Martial Arts Students-1E-BOOK: 10 Essential Strategies to Retain Your Martial Arts Students

5. Mobility
Many martial arts disciplines require mobility and agility and practicing martial arts is a terrific way to improve your body’s ability to move faster and more efficiently. Over time, you’ll notice greater speed, especially if your form of martial arts requires a lot of footwork.

6. Strength and Power
While form is important for an effective punch or kick, strength is also needed to ensure that your attack is powerful. Conversely, practicing martial arts will provide you with the opportunity to train your body to become stronger and more formidable.

Such martial arts disciplines as Taekwondo require a lot of strength, when it comes to some of its techniques. These kicks, punches, and other moves will increase your entire body’s strength over time. Repetition is another factor that can help improve your body’s musculature.

7. Flexibility
Executing such things as high kicks or dodging attacks requires a lot of flexibility. In addition to that, having a more pliable body can help reduce the likelihood of injury, making flexibility important for any athlete. Certain disciplines – such as MMA and Muay Thai – can help you improve your flexibility since their moves require that of your body.

8. Stability and Coordination
Every martial art requires its students to have good stability and coordination. When it comes to both executing moves and blocking or avoiding attacks, you need a certain amount of awareness and stability to succeed. With practice, you will quickly improve both qualities, particularly during sparring.

9. Blood Pressure
Most types of martial arts require rigorous training that contributes to improved fitness. One of the benefits of engaging in any martial arts practice is improved blood pressure. Especially during training, repetitive movements can behave like high intensity interval training. This type of training will improve your cardiovascular strength, slowing down your resting heart rate and lowering your blood pressure.

10. Mental Health
A number of studies have shown that exercise can help improve your mental health. Martial arts can help relieve you of your daily stressors and help you focus on your task at hand, providing you with the opportunity to get rid of distractions. Keeping active will also trigger your body to release endorphins, reducing the risks of premature death, Martial arts often comes with certain philosophies that help the students learn more about themselves, further promoting self-discipline, healthy competition, and goal-setting.


30 Fun and Fascinating Dog Facts

We realize we may be biased, but here at the AKC we never get tired of learning more about dogs, whether it’s a new study on canine behavior, a statistic from the AKC’s database, or even just cool facts about a dog’s impressive physical and mental abilities. You may know some of these already, and others may be more of a “wait, really?” situation, but we think you’ll find all of them entertaining. Check out these 30 fun dog facts.

1. The Labrador Retriever has been on the AKC’s top 10 most popular breeds list for 30 consecutive years—longer than any other breed.

2. A dog’s nose print is unique, much like a person’s fingerprint.

3. Forty-five percent of U.S. dogs sleep in their owner’s bed.

4. Speaking of sleeping … all dogs dream, but puppies and senior dogs dream more frequently than adult dogs.

5. Seventy percent of people sign their dog’s name on their holiday cards.

6. A dog’s sense of smell is legendary, but did you know that his nose has as many as 300 million receptors? In comparison, a human nose has about 5 million.

7. Rin Tin Tin, the famous German Shepherd, was nominated for an Academy Award.

8. Dogs’ noses can sense heat/thermal radiation, which explains why blind or deaf dogs can still hunt.

9. Only one breed that was among the five most popular breeds in 1934— the Beagle — still remains in the top five today.

10. The name Collie means “black.” (Collies once tended black-faced sheep.)

11. Yawning is contagious—even for dogs. Research shows that the sound of a human yawn can trigger one from your dog. And it’s four times as likely to happen when it’s the yawn of a person he knows.

12. The Dandie Dinmont Terrier is the only breed named for a fictional person—a character in the novel Guy Mannering, by Sir Walter Scott.

13. Dogs curl up in a ball when sleeping to protect their organs—a hold over from their days in the wild, when they were vulnerable to predator attacks.

14. The Basenji is not technically “barkless,” as many people think. They can yodel.

Two Australian Shepherd dogs chewing on a frisbie.

15. The Australian Shepherd is not actually from Australia—they are an American breed.

16. … And the Labrador Retriever is originally from Newfoundland.

17. Human blood pressure goes down when petting a dog. And so does the dog’s.

18. There are over 75 million pet dogs in the U.S.—more than in any other country.

19. A person who hunts with a Beagle is known as a “Beagler.”

20. Dogs are not colorblind. They can see blue and yellow.

21. All puppies are born deaf.

22. Dalmatians are born completely white, and develop their spots as they get older.

picture of dogs in the nature, in autumn

23. Dogs have about 1,700 taste buds. We humans have between 2,000–10,000.

24. When dogs kick backward after they go to the bathroom it’s not to cover it up, but to mark their territory, using the scent glands in their feet.

25. A recent study shows that dogs are among a small group of animals who show voluntary unselfish kindness towards others without any reward. This is one fact dog lovers have known all along.

26. The Norwegien Lundehund is the least popular dog breed and the only dog breed created for the job of puffin hunting.

27. Greyhounds can beat cheetahs in a race. While cheetahs can run twice as fast as greyhounds, they can only maintain that 70 mph speed for about thirty seconds. A Greyhound can maintain a 35 mph speed for about seven miles. So, the cheetah may start out first, but the greyhound will soon overtake him.

Greyhound running in a field.

28. The Bloodhound’s sense of smell is so accurate that the results of its tracking can be used as evidence in a court of law.

29. Some dogs are taller or heavier, but according to the Guinness World Records, a Mastiff named Zorba is the world’s overall largest dog ever. Zorba weighed 343 pounds and measured over eight feet from his nose to his tail. He’s been described as being about the size of a small donkey.

30. According to the Guinness World Records, the smallest dog ever recorded was Miracle Milly, the Chihuahua. Born in 2011, Milly was a miniscule 3.8 inches tall and weighed in at one pound.


12 Things to Pray For: Tips for a Better Prayer Life in 2021

Do you ever find yourself struggling to know what to pray for? You want to make prayer part of your daily routine, but you feel like you are repeating yourself. You want to freshen things up.

You are not alone. For many Christians, prayer can sometimes feel dry or stale. Prayer is talking with someone who loves you deeply and knows you intimately, so it might be hard to admit or deal with when the conversation has seemed to dry up. Part of the problem can also be the temptation to see prayer as talking to God rather than talking with Him.

But everyone goes through times when praying feels like walking uphill. So we’ve created this list of things you can pray for when you need a little inspiration. Each item on the list comes with a verse from the Bible to shape your thinking and an example of how you might pray in response.

Treat this list as open-ended and please add more suggestions in the comment section at the bottom of this page.

You can also explore our beginner’s guide to prayer.

If you’re in a hurry, use this list to jump to a specific prayer idea:

  1. Praise God for Who He Is
  2. Thank God for What He Has Done
  3. Pray that You Remember God’s Love and Grace for You
  4. Pray That You Would Love Your Neighbors
  5. Talk to God About Someone in Need
  6. Pray for Someone Who Does Not Yet Know Jesus
  7. Pray That You Would Love Your Enemies
  8. Pray That You Would Give Your Time, Money and Energy
  9. Pray for Your Church or Christian Community
  10. Pray for Your City and Nation
  11. Pray for Civic and National Leaders
  12. Pray for Kindness
  13. Pray for Humility
  14. Pray for Teachability
  15. Pray for The Ability to Forgive
  16. Pray for Obedience
  17. Pray for Your Mind to Be Renewed
  18. Pray for Purity
  19. Pray for Responsibility
  20. Pray for Courage
  21. Pray for Hope

1. Praise God for Who He Is

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What the Bible says

“For in Him all things were created: things in heaven and on earth, visible and invisible, whether thrones or powers or rulers or authorities; all things have been created through Him and for Him.” (Colossians 1:16)

Why it matters

Praising God for who He is a part of prayer.

The verse above is a reminder about who you are communicating with when you decide to pray to God. You are not just talking with some kind of spiritual force that cannot be named. How would you have a conversation with something like that?

When you pray, you want to be confident that the One you bring your deepest hopes, ambitions, regrets and fears to can be trusted with them. Since God created all things through and for Himself, He alone has the power to hear all our prayers and answer them. So it is appropriate and important when you pray to start by acknowledging Who you are talking with and what makes Him unique.

How you might pray

God, You are incredible. You are the source of everything good in life and the creator of a beautiful world. I praise You for being who You are. Thank you for creating all things, including me, for Yourself.

2. Thank God for What He Has Done

What the Bible says

“For God so loved the world that He gave his one and only Son, that whoever believes in Him shall not perish but have eternal life.” (John 3:16)

Why it matters

John 3:16 is part of a conversation between Jesus and a religious teacher named Nicodemus. It comes at a moment in their conversation when Jesus is trying to help Nicodemus understand what it means to be born again, or become a Christian, by trusting in Him. In Jesus’s explanation, one word captures the essential character of God, and that word is “love.”

God demonstrates His love for you in all sorts of ways. This verse reminds you that when you pray, it is good to regularly come back to thanking God for His ultimate act of love. Without His willingness to let Jesus die on the cross, your relationship with God would not be possible.

How you might pray

Thank You, God, that You loved the whole entire world. Thank You that You loved me before I loved You and You were willing to demonstrate Your love by making the ultimate sacrifice for me — Your death on a cross. Thank You for giving me the gift of eternal life.

3. Pray that You Remember God’s Love and Grace for You

What the Bible says

“Remain in Me, as I also remain in you. No branch can bear fruit by itself; it must remain in the vine. Neither can you bear fruit unless you remain in Me. I am the vine; you are the branches. If you remain in Me and I in you, you will bear much fruit; apart from Me you can do nothing. … As the Father has loved Me, so have I loved you. Now remain in My love. If you keep My commands, you will remain in My love, just as I have kept My Father’s commands and remain in His love.” (John 15:4-5, 9-10)

“For it is by grace you have been saved, through faith — and this is not from yourselves, it is the gift of God — not by works, so that no one can boast.” (Ephesians 2:8-9).

Why it matters

It is easy to let your walk with Jesus turn into a list of moral dos and don’ts to try to earn or keep God’s love and approval of you. But living that way is exhausting, impossible and not the hope that the Bible teaches about a relationship with God through Christ.

You are loved, saved and accepted by God because of your faith in Jesus, which is a gift that you can’t take credit for. Every day, you need to be reminded of — and remain in — God’s great love for you (Ephesians 3:14-21) and remember that His love is a gift you accept and cannot earn.

If you’re going to thrive and experience the fullness of your relationship with God, you need to daily be reminded of what that identity and acceptance are based on: His love for you. Apart from Him and that love, you can do nothing.

How you might pray

Jesus, help me to remember that You love me and that I need You and Your love every day. Thank You that who I am and how You feel about me is based on who You are and Your love for me. Thank You that I cannot earn Your love and acceptance, but because of what Jesus has done for me and the faith You’ve given me in Him, I have it. Help me to live differently because I am perfectly loved by You.

4. Pray That You Would Love Your Neighbors

What the Bible says

“We love because He first loved us.” (1 John 4:19)

“‘Love the Lord your God with all your heart and with all your soul and with all your mind.’ This is the first and greatest commandment. And the second is like it: ‘Love your neighbor as yourself.’” (Matthew 22:37-38)

Why it matters

The only reason you can love God, yourself or those around you is that God loved you first. He made a way for you to have a relationship with Him and experience His love so you can be changed by it and love others as a result.

In fact, loving your neighbor stands beside loving God as one of the greatest commandments God has given, as Jesus teaches in Matthew 22. After a similar verse in Luke 10, Jesus explains it further with the Parable of the Good Samaritan. In this famous story, Jesus defines who your neighbor is.

It’s tempting to simply think of the people you like — who are like you or physically close to you — as your neighbors, and God definitely wants you to love and pray for them.

But Jesus takes it a step further, presenting a person who crossed the barriers between people who were not alike — who were even considered enemies — as the example of how to love. He is calling you to love not just those you choose to be a part of your life but everyone you come across.

There is no clearer or more simple way to start to love someone in your life than to approach God on their behalf. Perhaps you could make a list of people in your life whom you are praying for or want to pray for. Look over your list. Are the people on it mostly like you in ways that make you feel safe being in relationship with them?

How you might pray

Father, please help me remember Your great love for me. Show me how I can demonstrate and communicate my faith in You and Your love to the people I live, work and play alongside every day. But help me to also notice those people who are on the fringes of my community and world, and give me the courage to reach out to, learn from and love them in tangible ways.

5. Talk to God About Someone in Need

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What the Bible says

“Let each of you look not only to his own interests, but also to the interests of others.” (Philippians 2:4)

Why it matters

Paul wrote a letter to the church in Philippi to ensure they had the right priorities as a community of Jesus followers. He knew that their unity was under threat because of the fierce opposition they faced for their beliefs. He wrote the letter from prison, where he had been placed for preaching the gospel.

It’s very easy, when you pray, to get bogged down in talking with God about all the things going on in your own life. This verse reminds you that, as a Christian, you have the opportunity and the responsibility to pray for the people you care about, and even for people you have never met.

As you pray, try to develop the habit of setting aside time to talk with God about other people. Share your concerns for them because He cares. One of the most practical ways you can help anyone is to invite God into their present situation.

How you might pray

Father God, I know You care deeply about the people in my life. Right now _______ is struggling with _______. I want them to know You love them and are ready to help them through this time.

6. Pray for Someone Who Does Not Yet Know Jesus

What the Bible says

“Don’t overlook the obvious here, friends. With God, one day is as good as a thousand years, a thousand years as a day. God isn’t late with His promise as some measure lateness. He is restraining Himself on account of you, holding back the End because He doesn’t want anyone lost. He’s giving everyone space and time to change.” (2 Peter 3:8-9, The Message)

Why it matters

For followers of Jesus, it’s important to have a sense of urgency and not take for granted that God gives everyone their time on earth as a chance to come to know Him. The author of the passage above, Peter, was warning the people he was writing to that human history as they knew it would come to an end when Jesus returns.

It’s important to remember that you don’t have all the time in the world to address the issues in your life and community. But at the same time, God works on a very different timeline than you do.

All of this is vital when it comes to having the right attitude as you pray for people who do not yet know Jesus. In today’s culture, everyone is used to receiving fast or immediate responses to most of our requests or needs. God may not always answer you with the speed you would like, but that is because He knows everything that will happen over the course of your life and the lives of the people you care about. God’s timing is perfect, and He knows when you need to persevere in prayer for someone you are desperate to see come to know Him.

So as you pray for people you hope will know and experience God’s perfect love, it’s vital that you learn to trust in God and His timetable rather than insisting He work on yours. Otherwise, you are likely to become frustrated and even bitter about what you wrongly see as unanswered prayers.

Don’t give up. Keep praying. God loves and cares about the person you are praying for more than you could even hope or imagine.

How you might pray

Thank You, God, for pursuing me before I took You seriously. Please show _______ how much You love them in a way they can understand, and use me to invite _______ into a relationship with You. Show me how to care for them and show them Your love. Help me to trust in Your perfect timing, God, and not give up.

7. Pray That You Would Love Your Enemies

What the Bible says

“You have heard that it was said, ‘Love your neighbor and hate your enemy.’ But I tell you, love your enemies and pray for those who persecute you, that you may be children of your Father in heaven.” (Matthew 5:43-45)

Why it matters

Enemies come in various forms, some seemingly greater than others. For the crowds listening to Jesus, the word “enemy” would have triggered thoughts both of feuds within their own communities and families and of external threats to their very way of life and integrity as the nation of Israel.

Now here comes Jesus, telling them that loving God and loving others requires them to do the opposite of what comes naturally: to love those enemies. His teaching is completely consistent with what God was demonstrating through the life of Jesus Himself. He came to earth to rescue God’s enemies to their heavenly Father by giving of His own life for them in every way He could — including suffering and death.

Perhaps “enemy” feels like too strong a word for people you find it difficult to love. You may have a very clear picture of who has been an enemy in your life, or you may not. But as you pray, ask God to show you who you’ve been viewing as an enemy and invite Him to change your heart toward them. Ask Him to show you how you can love them in tangible ways.

How you might pray

Father, whether I’m aware of it or not, I know there are people in my life I feel angry toward or hurt by. Give me the humility I need to forgive them, love them and pray for them without expecting or needing anything in return.

8. Pray That You Would Give Your Time, Money and Energy

What the Bible says

“And do not forget to do good and to share with others, for with such sacrifices God is pleased.” (Hebrew 13:16)

Why it matters

The instructions in this passage of Scripture about how to give are set in the context of Jesus’ ultimate sacrifice, as well as the sacrifices made in the Temple that preceded it. Both are acts of devotion and worship to God.

So you are encouraged to have the right mindset whenever you think of giving something that is precious to you back to God. Your thoughts of what you are choosing to go without need to be replaced by a consciousness of whom you are giving to, what He has done for you and how much He deserves in return.

When you pray about giving, it’s easy to think mostly about money or tangible possessions. But really, God invites you to be conscious of whatever is most valuable to you, and that might be time, money, energy or even your reputation. He waits patiently for you to recognize anything you might value more than Him, even subconsciously.

How you might pray

Father, I want to offer You everything I have, but I find it hard sometimes. Show me clearly if I am holding something back or if there is a specific need You want me to meet.

Learn more about the topic of giving with this simple self-study guide.

9. Pray for Your Church or Christian Community

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What the Bible says

“For just as each of us has one body with many members, and these members do not all have the same function, so in Christ we, though many, form one body, and each member belongs to all the others.” (Romans 12:4-5)

Why it matters

In any Christian community, some members will have more visible responsibilities while others tend to go unnoticed. Some will have titles, like elder or deacon, while others won’t and may think their contribution is somehow less significant because of that.

This chapter in the Book of Romans encourages everyone to be aware of the truth that all believers are precious members of the body of Christ and no one has a higher status in the eyes of God than anyone else.

As you pray, ask God whether you need Him to grant you more humility because of the perceived status you hold in your community or whether, in fact, you need to recognize your own contribution and value to others more clearly.

How you might pray

God, I know that I cannot grow in my faith without the support of other believers. Please strengthen my church and our leaders so we can make a difference where you have placed us.

10. Pray for Your City and Nation

What the Bible says

“This, then, is how you should pray: ‘Our Father in heaven, hallowed be Your name,

Your kingdom come, Your will be done, on earth as it is in heaven.’” (Matthew 6:9-10)

Why it matters

The prayer Jesus uses to teach His followers how to pray begins with a request for God’s kingdom to be expressed fully in our world.

These verses can serve as a prompt to think about the broader communities you are a part of, such as your city and your nation. But it’s vital that the focus of your prayer is bringing the needs of those communities to God rather than praying in grandiose ways you think will impress others praying along with you.

Are the words of your prayers an honest expression of your heart before God, or are you feeling tempted to craft your words for other people to hear? If you are struggling with this, take Jesus’ advice and pray alone so you know there is no one there to impress (Matthew 6:5-6).

How you might pray

Father, may Your kingdom come in _______ as it is in heaven. Draw people in our community closer to You, and use me to change the community I am part of.

11. Pray for Civic and National Leaders

What the Bible says

“The first thing I want you to do is pray. Pray every way you know how, for everyone you know. Pray especially for rulers and their governments to rule well so we can be quietly about our business of living simply, in humble contemplation. This is the way our Savior God wants us to live.” (1 Timothy 2:1-3, The Message)

Why it matters

The Jewish people in Jesus’ time were living under the authority and overwhelming power of the Roman Empire. Many Jews eagerly awaited the arrival of the Messiah, a leader they thought would deliver the Jewish nation from Roman rule.

In this passage, Paul encourages Jesus’ Jewish followers, who were still experiencing Roman oppression despite accepting Him as their Messiah, to pray for their perceived oppressors. This was controversial, to say the least. But Paul explains that because God wants everyone to hear the invitation to become part of His family, the early church needed to pray for the salvation and well-being even of their perceived enemies.

In our time, this command is as relevant as ever. It’s easy to pray for political and cultural leaders you already agree with. But are you willing to bridge the divides in our culture by praying for those you disagree with?

How you might pray

Jesus, I pray for the leaders in my city and my nation, that You would give them wisdom and Godly character as they make decisions each day. I also ask that you help me to become more conscious of the needs of Your people in other countries and to think beyond my own immediate community.

12. Pray for Kindness

What the Bible says

“So, as those who have been chosen of God, holy and beloved, put on a heart of compassion, kindness, humility, gentleness and patience.” (Colossians 3:12)

Why it matters

In Colossians 3, there is a description of what it means to clothe yourself with Christ. In practical terms, it means choosing to adopt His qualities as your own in a permanent way that demonstrates you have been changed forever by knowing Him and giving the Holy Spirit control of your life.

Kindness is one of the qualities of Christ listed in this verse. Why is this so important? Perhaps because God knows it is contrary to your human nature, which inclines you to put yourself first.

Kindness to the degree demonstrated by Jesus as He lived among people who would ultimately betray Him is counter-cultural in any culture. This radical kindness, including loving enemies, stands out to people and provokes them to ask why you would choose to live this way.

As you pray, invite God to show you opportunities to demonstrate Christlike kindness to the people in your life — and to complete strangers.

How you might pray

Lord, create in me a heart brimming over with compassion and kindness.


A Marketing Strategy That Is as Gutsy as It Is Effective

Imagine you want to launch a new ice cream brand. As an early-stage entrepreneur, the pressure to succeed is extremely high. You set up a launch date and try to get as many things as right as possible: testing flavours, going through the F&B approval, working on branding, logo and setting up your social accounts. Throughout this process there is one hope pulsating though your brain: on the launch day when first customers come through your door, it all needs to look great, grand, perfect.

Many entrepreneurs put high hopes on their launch date. In fact, the pressure is so high, you surely know some people who delay launching their idea, because they just don’t think the product is perfect yet. This strategy is utterly different.

Total involvement method 

The core of the method is in allowing your audience behind the scene of your product creation. It combines aspects of entertainment, reality TV with a very detailed education about all the important aspects of the product. Instead of starting your marketing after you launch, you start it on the same day when deciding on a new product or service.

If you were to apply this marketing strategy in our ice cream shop example, you would not wait until your launch date to share the news with the world. Instead, you would go live on any social media that’s available to you and share the process. On day 1, you would talk about the dream and vision. On day 2, you would take your audience to the F&B regulations office and share all the frustrations of paperwork required. On day 3, you would broadcast your experience choosing the flavour and have people help you vote for the most interesting combinations.

“Build something 100 people love, not something 1 million people kind of like.” — Brian Chesk

Do you need an existing audience? 

After you tackled the courage to show the “backstage”, the next obvious doubt might be about needing an audience. Surely big names can sell anything from face creams to shoelaces, after establishing a strong personal brand. Will this type of method work for mortals like you and me?

On a quest to answer this question, I came across the story of ‘Choose Unstoppable’ podcast. 3 days after its launch on iTunes, the podcast was ranking #3 in the entrepreneurship category in Canada. Within its first year, it was featured on iTunes home page as a new and noteworthy podcast. None of this sounds too out of the ordinary unless you know the story behind. Kerri Macaulay, the host of Choose Unstoppable, shares how when she got an idea of launching a podcast, her entire audience consisted of 800 people on her email list and a small social following. Taking her audience behind the scenes was a large part of her strategy and quickly proved worth it.

Kerri shares how she started with a bold statement: she was going to launch her podcast in 30 days. For the next 30 days, she went live sharing the journey. There was time pressure, there was a pressure of actually delivering on the promise, even with the small audience. Surprisingly, her first announcement video really caught on and attracted friends of friends who wanted to cheer her up for taking on a big scary goal. Macaulay then created a “Podcast Launch” group where she documented her journey with precision.

At the end of 30 days, the group consisted of only 305 followers. A few days after, a never-heard-of brand new podcast was hitting top 3 in the entrepreneurship category following behind Tim Ferris and Gary Vee. All thanks to the extreme levels of engagement of this small and mighty group.

Can anyone build a group like this? I believe so. It seems like courage is the key component in executing this strategy. Kerri believes there were a few key elements to her strategy.

Follow this formula:

  1. Make a public commitment – Start by telling others what you are going to work on. The higher the goal, the more interesting it is to observe. But remember, the method is only worth it if you are 100% sure you are going to go through with the project. No matter how hard it gets. Posting a new goal on Facebook only to abandon it in a few days won’t do much good to your brand.
  2. Share the good, bad and ugly – Sharing difficult decisions, failed attempts and days when everything went wrong seems incredibly scary. But it’s the key to creating a “reality TV” factor that will glue your audience to their screens.
  3. Make people feel a part of the decision-making process – Social media offers many solutions to take decisions out of your board room and get the audience involved. From voting for the book cover to asking what topics should your new course cover. In his classic marketing book “Triggers”, Joe Shugerman points out how consistency is an important trigger when it comes to buying. Once people give you something (even as little as 5 seconds of their time to leave a vote) they are more inclined to give more (sign up or buy).
  4. Keep it low-production – Macaulay engaged her audience through the entire 30 days process just going live on Facebook. In the world of glammed up experts, honesty and simplicity are refreshing.

“Either write something worth reading or do something worth writing about.” — Benjamin Franklin

Time tested method 

If you are wondering if taking customers behind the scenes is an attribute of modern times, made possible by broadcasting devices in your pocket, let me give you an example from marketing and advertising classics.

Claude C. Hopkins is deemed as one of the pioneers of advertising. In 1907, Hopkins was hired by Schlitz Brewing Company and tasked to take their beer brand from the end of the charts to the customer’s first choice. After visiting the factory, the famous copywriter was impressed with the elaborate process of beer making. He had an idea to describe the process in his ad. But his employers were doubtful. They said every other brewery did exactly the same. The process that was obvious to them was truly a mystery to the consumers and Hopkins knew that the first company to talk about behind the scenes would win big. It resulted in a short text ad he wrote and distributed in newspapers.

His understanding of customer psychology proved to be on point: people were fascinated with learning about something that brewers deemed “boring and uninteresting”. The sales skyrocketed, and a famous case for advertising school-books was created.

Psychological principles behind this method were as effective 100 years ago as they are today. Authenticity is kind of a buzzword, but looking at it through a lens of these 2 successful launch stories, helped me see it in a different light. It’s not only about adding sprinkles of hardships into your entrepreneurial glam. Instead, there is a continuity, there is taking people on a journey, there is being honest about not being an expert at everything and inviting people to observe how you become one.